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The newsletter that explores the art of storytelling, effective communication strategies, and the everyday impact we can create 🧚♀️
👋 Buongiorno, Bonjour, Hola, Hello
Happy May!
Can you believe that we are already in the 5th month of the year?
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When people speak of feeling hurt or of having emotional pain, they are not being abstract or poetic, but scientifically quite precise.
In this edition we will be setting the record straight on…
1. ♻️ Amplifying your message through repurposed content
2. 🗞️ News
♻️ Amplifying your message through repurposed content
You’ve poured your heart out in crafting that blog post.
Or recording that TikTok video.
Maybe writing that thoughtful newsletter…
Then what? Does your content reach its full potential with just that single share?
Not quite.
Repurposing content is so much more important than many realize. You’re not just recycling what you have already made; you’re also reinventing it, reshaping it, and redistributing it to maximize its impact and message.
It gives your content a “second life”.
Repurposing takes a huge load off when you’re planning content, and allows you to tailor it to different platforms so that it actually works and reaches the right audiences.
Why does this matter, especially for businesses that are profit-for-purpose?
Why you should repurpose content
It maximizes reach and multiplies impact
💡 Being able to repurpose conent and sending it through various channels, it helps amplify the reach of the message. You meet your audience where they are and ensure that the message resonates.
Consistency helps build trust
💡 You need to craft content pillars — key topics that define your brand. Why? It helps maintain consistency and coherence in your messaging. When people know what you are about, they’re more likely to follow your journey and trust in your mission.
Optimize resources while minimizing waste
💡 Repurposing content allows you to make the most out of your investment — whether it be time, money, or creative energy.
But how can you plan out your repurposed content?
Tips on repurposing content
🧠 Identify your content pillars
🧠 Map out your repurposing plan
🧠 Don’t limit yourself to just one format
🧠 Keep an eye on key metrics — engagement, reach, conversion
Last but not least…
When you have a consistent message, it allows for people to know what you are all about and connect with you, opening doors for speaking events, podcasts, and webinars.
🗞️ News
🌱 May is Mental Health Awareness Month. The American Substance Abuse and Mental Health Services Administration shares tips and resources here.
🧘♀️ If you’re struggling with depression, low to moderate intensity workouts have shown to reduce its rates.
🌳 A new study first-ever study has found that conservation works in reversing declines that are affecting nature globally.
The impact of words extend far beyond the page.
Did you get forwarded this newsletter? Join the community to get tips on storytelling and how our content can be used for good every Friday here.
Have a good weekend!
Verónica
