👋 Buongiorno, Bonjour, Hola, Hello

Happy International Women’s Day!

👀 There’s a little special announcement in the news section if you pay attention.

Is it really feminism or is it a trend?

March 8th should not be a day used to post feminist quotes and historical women figures to sell your products. It stands as an annual global observance, originating from the early XXth century with a mission:

To champion women’s rights and address gender inequalities. 

International Women’s Day (IWD) started as a day to advocate for women’s rights, suffrage, and equal opportunities. However, as the years have passed, there has been an increase behind the commercialization of this day. Many corporations seem to have taken upon the occasion not just for a day of genuine activism, but rather as a strategic maneuver for boosting sales and enhancing brand images.

While some companies genuinely align themselves with the values of gender equality, others risk falling into the trap of performative activism, where symbolic gestures overshadow substantive contributions.

Are you making sure that your brand isn’t falling into this trap?

Here are five ways you can align yourself with IWD:

Last but not least…

Why don’t we have an International Men’s Day?

The ever witty question from men who view IWD as a fake holiday and a “crazy feminist day”.

IWD does not seek to diminish the value of men – it’s about addressing the challenges faced by women. However, there is an International Men’s Day celebrated on November 19th, dedicated to promoting positive aspects of masculinity, discussing men’s health, and addressing issues such as mental health.

The patriarchy has negative results that affect both genders.

🧡 Your stand is your brand

Brand activism is not just a trend.

It can and should be seen as a driving force in shaping a more conscientious and socially responsible business landscape. It should be viewed as more than just a mere PR move — it’s a commitment to creating a better world.

I’m speaking at the Conscious Marketing Movement panel on why brands should be taking a stand.

From purpose-driven messaging to fostering inclusivity, we’ll explore tangible steps for meaningful contributions. We’ll address challenges and criticisms, highlighting the need for impactful actions over mere optics.

Want to sign up or watch a playback of the event?

You can either:

1. Try out the community for 7 days (FREE trial) by clicking the link below!*

2. Buy tickets to the event here.

*This is an affiliate link ⤵

🗞️ News from around the world

💜 The theme for this years International Women’s Day is “Invest in Women: Accelerate Progress”.

🇫🇷 France is the first country to make abortion a constitutional right.

✊ This week was No More week. A week dedicated to empowering communities to fight domestic & sexual violence through grassroots activism and building a culture of safety, respect, and equality.

🚨 📰 🚨 My first ever published article as the founder of The Word on Record was published here! Read more about how these three business practices can support both women and the bottom line.

The impact of words extend far beyond the page.

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Have a good weekend!

Verónica