👋 Buongiorno, Bonjour, Hola, Hello

Today’s newsletter is jam-packed with news! So let’s just dive right into it. 💚

🌱 How brands can be doing better in 2024

In 2023, audiences were witness to multiple brand campaigns that instead of being applauded, found themselves entangled in controversies. From bad timed photo shoots to a lack of transparency on charity claims, multiple brands faced the repercussions of overlooking any sort of ethical considerations that come with a hefty price: consumer trust. 

I was able to sit down with with Cláudia Guerreiro from the Conscious Marketing Movement to talk about how brands can be doing better in 2024.

Last but not least…

It was nice to have a conversation with someone that acknowledges it’s not about perfection, but about progress. We’re bound to make mistakes, and that’s ok!

We’re all human.

🎓 Top Marketers 2024 Alt Marketing School

I am so honored to be a part of the top marketers 100 list for 2024 by Alt Marketing School under “Purpose, DEI, Ethical Champions” alongside other amazing marketers making some great changes on these subjects.

Starting this adventure out of necessity mid-2023, I couldn’t imagine that 2024 would be starting out this way.

Staying true to our passion, values, who we are, and commitment to making a meaningful impact can truly go a long way… however cheesy that sounds 👀

At The Word on Record, the focus is centered on working with purpose-driven businesses and thought leaders to effectively communicate their messages. My aim is to demonstrate that change, profit, and business can coexist, leaving a positive impact.

Content has so much power, and should be used for good. 🧚‍♀️

Thank you so much to this community for being a part of this journey.

🎙️ Audio Event with Michael Glassock

Michael Glassock and I will be sitting down next Friday to talk all about personal brand.

Michael will talk about why it’s important to start a personal brand and network, especially if you want to transition careers, and I’ll talk about the importance overall of how it is an advantage to your career and the opportunities that can arise from it.

Hope to see you there!

🗞️ News

🌍 Proof that our content can affect those reading as research shows accounts of how people have overcome mental health struggles are helping others overcome their own.

🇺🇸 A bipartisan group of U.S. Senators has introduced a bill addressing the criminalization of the spread of non-consensual, sexualized images generated by AI. This is a response to the AI-made images of Taylor Swift that were created and circulated last week online.

🇮🇹 Italy is set to pass a new law on charity giving rules after fashion-influencer Chiara Ferragni misled consumers with charity claims for a Christmas cake.

The impact of words extend far beyond the page.

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Have a good weekend!