- The Word on Record
- Posts
- š What a Rare Thing
š What a Rare Thing
VerĆ³nica Lawson Vilches
September 15, 2023
The newsletter that explores the art of storytelling, effective communication strategies, and the everyday impact we can create š§āāļø
š Buongiorno, Bonjour, Hola, Hello
I may just be a ghostwriter and content creator, but I wanted to immerse myself in a brand that Iāve been using for the past few months and study its communication and marketing.
In doing so, I understood why I had been motivated to buy their productsā¦ and itās not as if I needed more lipsticks. š¤¦āāļø
I want people to really be inspired, to believe they can do whatever they want.
In this edition we will be setting the record straight onā¦
1. š How this brand made itself rare
2. šļø VerĆ³nicaās news
How a cosmetic brand stood out by being rare
Rare Beauty, founded by Selena Gomez, has taken the beauty industry by storm.
Hereās the word on record:
Rare beauty sets itself apart with its mission: to redefine beauty standards and break the stigma around mental health. Itās a refreshing change in an industry that is infamous for ignoring this conversation and setting unrealistic standards.
Itās vegan and cruelty-free.
It follows in Fenty Beautyās footsteps by offering an extensive range of foundation and concealer shades. It also offers disability-friendly packaging and products.
Rare Beauty contributes 1% of their sales to the Rare Impact Fund, which directly supports mental health initiatives.
Key Takeaway
š§ Rare Beauty proves that marketing can be more than just selling; it can also be about making a difference while selling.
With that vision, Rare Beauty and Selena Gomez remainā¦ Rare.
Discover why, when Rare Beauty launched, nobody thought it would succeed (myself included), how it set itself apart in a saturated market, and the impact the brand is making.
šļø VerĆ³nicaās news
Today I spent two long minutes making sure that ādifferentiatesā is actually spelled that way.
Welcome to the mind of a writer.
Also, did I spend my time writing and editing my blog post listening to Selena Gomezās music? I did. It was for research purposes.
And nostalgia.
The impact of words extend far beyond the page.
Have a good weekend!
